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SID LEE COLLECTIVE

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For over 20 years, Sid Lee Collective has been a creative incubator that helps fund, produce and exhibit the passion projects of Sid Lee employees and their collaborators. No matter the day job, we believe that everyone benefits when we empower people to create what matters. 

 

Sid Lee Collective Blog is devoted to sharing our collaborations, creative projects, interesting profiles and invitations to exclusive events. Content and creative direction comes from the Sid Lee offices in Montreal, Toronto, Paris, LA and NYC.

 

If you have a collaboration in mind or a story that should be told, drop us a line.

Sid Lee Collective is also an active member of C2 Montréal, the largest innovation conference in the world.

Profiles
Posters for Peace: Interview with Thomas Hedger
August 30, 2017
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Sid Lee Collective & MASSIVart’s “Posters for Peace” is an open call for creatives, designers and illustrators from around the world to submit their visions of peace, some of which will be displayed in an exhibition in Montreal on September 21 for International Peace Day. With the submission deadline fast approaching, we spoke to Thomas Hedger, the young London-based graphic artist who illustrated the “insane, psychedelic” video that launched the competition. 

Q:

How do you describe yourself and the work that you do?

A:

I’m a graphic artist living in London - I think the best way to summarize my style would be bold lines and punchy colors. I typically work digitally start to finish to produce my work - I love the drawing, I get absorbed by the process and it’s not something I ever really shut off from.

Q:

Why did you get involved with Posters for Peace? 

A:

When the opportunity to work with Posters for Peace came up, I wanted to take it on straight away. At such an uncertain time in the world, it was great to have the opportunity to be involved in a project that is aiming to challenge this negativity.

Q:

What was your inspiration, your process for creating this work?  

A:

It was the juxtaposition of the sickly sweet against the atrocities. When the two were juxtaposed, the harsh contrast made it even more obvious and shocking. The song also has a really strong vibe so it was trying to emulate this visually. 

Q:

There's often a socially aware component to your work - what you do think is the artist's responsibility to the world around them?

A:

I think an artist can aim to bring a bit of joy into the world but can also provide important social commentary that can be both fun/satirical and serious. I think it’s impossible to create art where your own thoughts and beliefs don’t come through in some way. 

Q:

What does the line "peace needs help" mean to you? 

A:

In the broadest sense I think it means helping to promote acceptance and equality, breaking down borders and barriers whether social, political or geographical. The collaboration involved in Posters for Peace allows people to come together, to share their visions for peace and create a much needed and powerful visual message.

Q:

What's next for you?

A:

I'll follow the dolphin rainbow!

Written by Brendan Murphy 

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