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SID LEE COLLECTIVE

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For over 20 years, Sid Lee Collective has been a creative incubator that helps fund, produce and exhibit the passion projects of Sid Lee employees and their collaborators. No matter the day job, we believe that everyone benefits when we empower people to create what matters. 

 

Sid Lee Collective Blog is devoted to sharing our collaborations, creative projects, interesting profiles and invitations to exclusive events. Content and creative direction comes from the Sid Lee offices in Montreal, Toronto, Paris, LA and NYC.

 

If you have a collaboration in mind or a story that should be told, drop us a line.

Sid Lee Collective is also an active member of C2 Montréal, the largest innovation conference in the world.

Projects
Sid Lee Collective collaborate with Valaire on Woody Wagon video
April 23, 2017
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Valaire’s new album, Oobopopop, is an upbeat and joyous dance party featuring Alan Prater, Pierre Kwenders, Fanny Bloom, Camille Poliquin (of Milk & Bone) and more. For standout single “Woody Wagon”, they worked with Sid Lee Collective creatives to come up with a video as memorable as the song. We caught up with them recently to find out how it all came together…

Q:

You’ve always had really interesting videos, album artwork, live shows – is this has this always been an important part of things for you guys?

A:

We have a lot of friends in the visual arts & design industry and they're all very talented. Yes, it’s always been important for us and we consider ourselves lucky to have all these people around us. When we need new visuals for an album, a video or a live show we choose who to call depending on the direction we want to take. 

Q:

How do you approach collaborating with other creatives? Anything you’ve learned over the years about collaborations?

A:

The most important is to trust the person you're working with. When you do, you can give them the freedom they need after a quick meeting to set the vibe. 

Q:

How did the collaboration with Sid Lee Collective happen? 

A:

Sid Lee used one of our songs for a project and instead of negotiating for the use of that song, we decided together that it would be great to work with Sid Lee Collective on our next music video. 

Q:

How was the shoot? Any highlights? Any disasters?

A:

Everything was supposed to be done in one day but things didn’t quite go according to plan. We faced a huge snowstorm and the puppets had a bad hair day. Jules had the leading role in this video and he had to come back a month later to gather with his puppet-friends. On that second day, Jules had a very bad flu and wasn't that cheerful walking with his puppets in the snow. 

Q:

How was the puppet rig in real life?

A:

Fun to watch and kind cool to try for the first 15 minutes! 

Q:

What do you want people to take away from this video and song?

A:

Woody Wagon is an uplifting, feel-good song so the goal of the video was to put smiles on faces.

Q:

Is there anyone you’d love to collaborate with someday?

A:

It's always hard to answer that for the five of us but I can tell that nobody would be against collaborating with Anderson, Paak or Beck...!


Written by Brendan Murphy

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