proudly wasting time and money since 1993
SID LEE COLLECTIVE

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Proudly wasting time and money since 1993, Sid Lee Collective is a creative incubator that helps fund, produce and exhibit passion projects of fearless, global artisans. No matter the day job, we believe everyone benefits from pursuing collaborative creative projects you love. That’s why everyone at Sid Lee gets up to 10% of their time to make passion projects happen.

 

Sid Lee Collective Blog is devoted to sharing our collaborations, stories of inspiring creatives, and community events too. Content and creative direction comes from the Sid Lee ateliers in Montreal, Toronto, Paris, LA and NYC.

 

If you have a collaboration in mind or a story that should be told, drop us a line.

Sid Lee Collective is also an active member of C2 Montréal, the largest innovation conference in the world.

Events
"Le Champ Libre" reunites Montreal's creative class
October 7, 2016
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Sid Lee Collective hosted a block party to celebrate the breathtaking mural dubbed “Le Champ Libre” on the Royalmount future site, created by internationally renowned artist Maser in partnership with Lndmrk, makers of the street art festival, Mural. As wall hunting and the search for an artistic backdrop are a definite phenomena in this digital image making world, the backdrop of bold, geometric, colourful shapes made way for the perfect scenery to reunite Montreal bloggers and instagrammers that make up the landscape of this city’s online creative space.

Read on as we met up with the content creators Ali Inay, Garrett Naccarato, Jessika Dufour, Katia Hanine, and Sarah Babineau to go beyond the links discovering their whims for doing it for the ‘gram whilst building their brand one post at a time.

Ali Inay, Instagrammer and Photographer @inayali
Q:

Who are you and what do you?

A:

My name is Ali Inay and I’m a photographer and Instagrammer based in Montreal. I have a background in Engineering and I’m currently pursuing my Masters degree in Economics.

Q:

What moves you and bring you joy?

A:

I’m inspired by Montreal, travelling and the people I meet. I’m passionate about coffee, technology and photography. Brainstorming about new ideas, planning for a trip and cooking for friends brings me joy.

Q:

Tell us about your creative process.

A:

I just go out there and shoot. For my current projects, I aim to make them a part of my daily life as much as I can to keep it natural. Recently I’ve been inspired by photography books.

Q:

How do you seek inspiration?

A:

I’m influenced by completed work and successful projects. It can be magazines like Apartamento, Monocle or the latest coffee shop and listening to others stories.

Burgers, murals and patterns. 🚌🍔✨ #sidleecollective #Montreal

Une photo publiée par Ali (@inayali) le

Q:

How does art inspire your work?

A:

Art can directly and indirectly guide my work. People’s interaction with art can spark an idea and sometimes you see things like patterns, composition that you want to utilize in your own work. Probably because of my background, I always try to draw tangible connections between what I see and what I should do.

Q:

What would be your dream collaboration?

A:

To photograph and document about the daily lives of those residing in little towns across Canada.

Q:

What's your life's motto?

A:

Don’t wait

Garrett Naccarato, art director and graphic designer @garretnaccarato
Q:

Who are you and what do you?

A:

My name is Garrett Naccarato, and I am an art director & graphic designer currently based out of Montreal.
I specialize in the direction and design of fashion editorials, publications, photography, and styling. 

Q:

What drives you? 

A:

Other than the Ariana Grande 'Side to Side' video, I'm never truly satisfied it seems, which can work both positively and negatively for me. I mean if I can't achieve maximum ponytail status, then what's the point #amiright?

Q:

What brings you joy?

A:

A great coat. #simplyiconic

Q:

Tell us about your creative process

A:

My mood plays a huge part, but when creating or capturing an image, I try to connect the visual with a deeper emotion, or feeling.
My aesthetic is constantly changing. I believe this is how we grow as creative individuals and putting yourself in a box or category only limits you. There needs to be an air of freedom and ease otherwise it can lack authenticity. Everything has a softer side, it's just a question of perspective.

Q:

How do you seek inspiration?

A:

The internet of course is a major reference. Nothing beats a good meme.

🗿🗿🗿🚀🕴🚀🗿🗿🗿 #THATSMYGIRL

Une photo publiée par Garrett Naccarato (@garrettnaccarato) le

Q:

Who/what inspires you?

A:

- Pumpkin Spice Lattes
- The Instagram filter Valencia
- Oprah's Favorite Things...to name a few, but the human body is one of my major inspirations. The way it responds and interacts with the environment constantly excites me. Architecture, Industrial Design, and Nature also play a big part in my work.

Q:

How does art inspire your work?

A:

Art can be anything.  I find beauty in how it can be interpreted differently by everyone.

Q:

How do you come up with your cheeky captions for your great Instagram images?

A:

I'm a sucker for pop culture. #ihearshedoescarcommercialsinjapan
I find it humorous having the juxtaposition of a conceptual photograph with say, an Ariana Grande lyric.

Q:

What's your life motto?

A:

"New mobile, who dis?"

Jessika Dufour blogger at Querelles @djess01
Q:

Who are you and what do you?

A:

I make up half the duo of the blog Querelles. I’m also a content creator and social media manager at ad agency Rupublik.

Q:

Tell us about your creative process.

A:

I feel the flourishing of a creative idea before it emerges. When I’m working on a new project I seek to create links from other disciplines. It helps to develop a unique angle on the subject. I follow my instinct and respect the creative process which helps to diversify our experiences.

Q:

How do you seek inspiration?

A:

Travel is a big inspiration. It’s in those times of being completely in the present moment that we are acute to inspiration in our surrounding. Encounters with other creatives.

Q:

Who inspires you?

A:

I have a creative crush on the singer Charlotte Cardin.

Sid Lee Block Party 🌴#maserart #royalmount #sidleecollective

Une photo publiée par Jessika Dufour (@djess01) le

Q:

Be it colorful or minimal, an artistic background definitely creates high Instagram engagement points. How do you go about "wall scouting" for your images? 

A:

I discover most spots on the Instagram accounts that I follow religiously.

Q:

Querelles provides delicious cocktails recipes, what's your favourite cocktail to enjoy on a Thursday 5 a 7?

A:

Aperol Spritz all the way! Partly because I would love be sojourning in Italy right now but also because it’s the quintessential summer drink. I’m a sun chaser, what can I say!

Q:

What type of walls/backdrops catches your eye?

A:

Colorful ones!

Q:

What's your life's motto?

A:

Follow the beat to your own rhythm!

Sarah Babineau, content creator and photographer @kara_bino
Q:

Who are you and what do you?

A:

I'm Sarah Babineau, I'm a content creator for Oatbox and a freelance photographer based in Montreal. I'm also a mix of weird jokes, weird emotions and weirder dance moves! 

Q:

Tell us about your creative process.

A:

Within my work at Oatbox I collaborate with Julie Zyromski, the chef, co-owner and food stylist to create the imagery. We play around with the beautiful props and backdrops one could dream of- switching bowls and tea towels to see what fits the best is all in a day’s work. Best part, I ended up eating all the yummy food! 

Q:

Who inspires you?

A:

My mother is a huge inspiration for me. I compare her to the sea- she can easily be calming and peaceful, and fervently passionate.

My boyfriend as well inspires me to be the best that I can be.

A bit of autumn in every room now.

Une photo publiée par Sarah Babineau (@kara_bino) le

Q:

How does art inspire your work?

A:

I'm really inspired by L'Art de la Table. It's what inspires me the most to create still life and perfect moments for the content at Oatbox. Art in general is appeasing for the body, mind, and soul. It can be a form of escapism and inspire your everyday life. 

Q:

How would you explain the coffee as art Instagram phenomenon happening now?

A:

It’s honestly a lifestyle and a nice way to discover a new city through their local coffee shops – way more interesting than a generic Starbucks.

I receive a lot of Instagram DMs of travelers visiting Montreal looking for a list of coffee spots.  I can say that my Instagram account became a little city guide. 

Q:

What's your life's motto?

A:

Follow your gut, avoid listening to other’s opinion, work hard, and always twerk!

Katia Hanine, blogger at Lapiz of Luxury @lapiz_of_luxury
Q:

Who are you and what do you?

A:

My name is Katia Hanine from the blog lapizofluxury.com. I am a College Biology teacher that pursued her passion for fashion and I now work in fashion marketing thanks to my fashion blog.

Q:

Tell us about your creative process.

A:

I love to take the time to read magazines, browse on the Internet and just walk around the city. Sometimes, I think it’s really important to step back from all the creation to gather your thoughts and get inspired. 

Q:

How do you seek inspiration?

A:

Mostly from Instagram and Pinterest. Street style just feeds my brain with new ideas. I love seeking inspiration from other bloggers, designers, and artists.

Q:

Who inspires you?

A:

The every day girl, the girl walking in the street. Everything and anything street style. I love seeing women feel confident in what they wear. 

First I drink the coffee, then I do the things 😂 #latte #coffee #igcoffee

Une photo publiée par Katia Hanine (@lapiz_of_luxury) le

Q:

How does art inspire your work?

A:

By following fashion very closely, I love to get inspired and adapt an outfit or a specific style to my daily life, to my body shape by always making sure I’m comfortable and feeling good. 

Q:

Be it colorful or minimal, an artistic background definitely creates high Instagram engagement points. How do you go about "wall scouting" for your images? 

A:

My boyfriend (who’s also my photographer) and I usually find new spots on our way to an event or to supper.

Q:

What type of walls/backdrops catches your eye?

A:

If you look at my Instagram feed you can see that I’m into neutral backgrounds. I like the aesthetic of concrete walls with texture and the city life in the background of my pictures, it’s the perfect canvas and it helps me get the outfit to pop. My favourite types of pictures are those of the city.

Q:

What's your life's motto?

A:

Always do more and never stop dreaming! Sounds cheesy but it’s so true.

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