proudly wasting time and money since 1993
SID LEE COLLECTIVE

Share an idea, sweet nothing or whip up a ransom to

whatsup@sidleecollective.com

For over 20 years, Sid Lee Collective has been a creative incubator that helps fund, produce and exhibit the passion projects of Sid Lee employees and their collaborators. No matter the day job, we believe that everyone benefits when we empower people to create what matters. 

 

Sid Lee Collective Blog is devoted to sharing our collaborations, creative projects, interesting profiles and invitations to exclusive events. Content and creative direction comes from the Sid Lee offices in Montreal, Toronto, Paris, LA and NYC.

 

If you have a collaboration in mind or a story that should be told, drop us a line.

Sid Lee Collective is also an active member of C2 Montréal, the largest innovation conference in the world.

Profiles
Discussing Wittgenstein at the Gentlemen's Club with Unfun
July 4, 2016
Share like ya just don’t care

Last week we launched the Love Calculator, the cosmic collaboration between SLC, Unfun, Def Jam and Bibi Bourelly. Def Jam you know and Bibi Bourelly you probably should, but who the hell is Unfun?

Turns out Unfun is a design shop based in Nuremberg whose work spans the gamut from elegant type design to wild music related artwork and everything in-between. Seriously check out their portfolio, it’s impressive as hell. To find out a little more about them, we spoke to Co-Founder Michael Seibert…

 

Q:

How would you describe this project?

A:

The evening began at the gentlemen’s club, where we were discussing Wittgenstein over a game of backgammon with Cecilia from Sid Lee Collective. Later that night we German small-towners were floating on an algorithm together with our mothership SLC through a stormy crystal ball to bring you love.

Q:

What was your role in it?

A:

We worked together with SLC on the design and concept for Bibi’s Love Calculator.

Q:

What should people take away from this project?

A:

Hopefully to find their perfect match. 

Q:

Did you have specific inspirations for your work on this project?

A:

We tried to make the ancient world meet outer space in handsome imperfection.

Q:

What was your biggest challenge in pulling this off?

A:

We actually never really knew if this was really going to happen – so I guess the biggest challenge was actually going live.

Let's get weird at #BibisLoveParlor 🔮💕 Click the link in bio to find love 💖

Une vidéo publiée par SID LEE NY (@sidleenyc) le

Q:

What was your biggest surprise?

A:

I never thought I’ll do a design with a smoking alien at any time in my life.

Q:

Describe the vibe on this project in 5 words or less.

A:

Accelerate the awkward.

Q:

For you, what’s the perfect recipe for collaboration?

A:

I am pretty oldschool with that: Mutual appreciation and demand at the same time.

Q:

How does collaboration make you a better creative?

A:

Not only a better creative also a richer person.

Q:

What’s next for this project? 

A:

It’s live. We set it free. And the internet never forgets.

Q:

What are you working on next?

A:

We are actually working a lot on music related projects at the moment. We just made a small blog where we tried to collect some recent music related artworks we did: http://blog.unfun.de/

Q:

When you were a kid did you have a creative inspiration?

A:

I grew up on the countryside. I was out all day digging holes in my grandparent's garden or building camps in the woods. I guess this is maximum creative inspiration isn’t it?

Q:

How did you express yourself creatively growing up?

A:

I did not really grow up creatively. All the Unfun crew is coming rather from a working class background. But that’s something we really appreciate. No way to impress my mother with design, but with being kind.

Q:

Where and when did you learn the most about your craft?

A:

The Academy of Visual Arts in Zurich and in Leipzig was quite a experience for the oldschool way of typesetting. Combining this traditional background with digital design and coding is pretty much what we are up for.

Q:

How did you come to the world of advertising?  

A:

Tagging.

Q:

What challenges are specific to building a career in the creative fields?

A:

I think being rooted in the value of classic design principles and practices is helpful. But then you need to go further and break the rules you learned to create gamechanging moments.

Q:

Who inspires you the most?

A:

Before Leonard Cohen began his career as a songwriter he wrote that book called ‘Beautiful Losers’. To be honest I could barely give a synopsis but I love the title of the book because it is somehow connected to the beauty a lot of people outside of society can bring to life. I feel a strong fascination for that. 

Q:

What music do you listen to when you’ve got creative work to do?  

A:

The Internet.

Q:

What book have you read the most times?

A:

Robinson Crusoe.

Q:

Your favorite social network?

A:

The Internet.

Q:

 What would your personal slogan be?

A:

Team everything.

Q:

 What’s your personal brand? 

A:

Rococo basilica.

Written by Brendan Murphy

Sign up for the Sid Lee Collective e-newsletter!

Expand your mind with creative projects, interesting profiles and invitations to exclusive events...